Är du den nye El Lissitzky?

The topography of typographyEl Lissitzky (1890-1941) in Merz No. 4 (Hannover: July 1923)

1. The words on the printed surface are taken in by seeing, not by hearing.

2. One communicates meanings through the convention of words; meaning attains form through letters.

3. Economy of expression: optics not phonetics.

4. The design of the book-space, set according to the constraints of printing mechanics, must correspond to the tensions and pressures of content.

5. The design of the book-space using process blocks which issue from the new optics. The supernatural reality of the perfected eye.

6. The continuous sequence of pages: the bioscopic book.

7. The new book demands the new writer. Inkpot and quill-pen are dead.

8. The printed surface transcends space and time. The printed surface, the infinity of books, must be transcended. THE ELECTRO-LIBRARY.

O.W.

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