”As with the similarly inferential sciences like evolutionary psychology and pop-neuroscience, Big Data can be used to give any chosen hypothesis a veneer of science and the unearned authority of numbers. The data is big enough to entertain any story. Big Data has thus spawned an entire industry (‘predictive analytics’) as well as reams of academic, corporate, and governmental research; it has also sparked the rise of ‘data journalism’ like that of FiveThirtyEight, Vox, and the other multiplying explainer sites.”
Citerat ur ”View From Nowhere – On the cultural Ideology of Big Data” av Nathan Jurgenson i The New Inquiry. En väldigt bra essä om Big Data, om rötterna i positivismen och om ideologin.